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What is Customer Lifetime Value (CLTV)?

What is Customer Lifetime Value (CLTV)?

In this episode, we’re talking about something that is super important, not just to customer success, but to the wider business, customer lifetime value (CLTV). What is it? What do we mean by it? And what does it mean for our customers?

Customer lifetime value is not just about the sale or the acquisitions, it’s about the long-term relationship. , but when you start to think about customer lifetime value it opens up a lot of doors for how to improve your organization. This episode takes a deep-dive into the concept of CLTV and how you can use it to make changes that accelerate your growth.

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About the show

The Jasons Take On… is a customer success collaboration that advances the thinking and practices of customer success professionals.

Come join us for our fast-paced, insightful, unplugged conversations with two leading “Jasons” in Customer Success.

Meet the Hosts

Jason Noble

Jason Noble

Jason Noble is the VP of Global Customer Success at Vinli. He is a UK based visionary Customer Success executive and leader. Jason builds high-performing Customer Success teams and provides a variety of Customer Success mentoring, coaching, and consulting services.

Jason whitehead

Jason Whitehead is the Co-Founder of Success Chain and the CEO of Tri Tuns, LLC. He helps organizations develop the practices and capabilities that ensure people actually adopt systems to achieve clear and measurable business value to the organization. 

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